Customer relationship management software (CRM) would not be as popular as it is if it did not provide a valuable service to the enterprise. But since these platforms tend to be very complex, it can ...

Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It’s time to usher in a digitally-charged CRM that utilizes the most powerful strategies and tools ...

Microsoft is preparing to launch a new version of its Dynamics CRM (customer relationship management) software that will include improved mobile applications and integrations with Yammer, Skype and ...

What happens when a $16 billion, 37-year-old chain wants to tackle CRM for the first time? Whole Foods is about to find out. At best, a properly integrated CRM program is complex, given the huge ...