A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

The Competitive Analysis section of your business plan is devoted to analyzing your competition–both your current competition and potential competitors who might enter your market. Every business has ...

Even companies that do not engage in ecommerce benefit from an effective website since customers often find businesses through Internet searching. Companies may perform a website analysis for numerous ...

If you want to run a successful small business, you have to have good leadership skills. But how do you know whether your leadership skills qualify as "good"? While feedback systems like employee ...

A business plan is all conceptual until you start filling in the numbers and terms. The sections about your marketing plan and strategy are interesting to read, but they don't mean a thing if you ...

No business can be successful without a solid business plan. In fact, a business plan could be the thing that makes or breaks your entrepreneurial enterprise, especially if you haven’t started a ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...