Advertising trends have evolved from the quintessentially traditional print ads and TV spots to new marketing strategies that include QR codes, co-branding, content marketing and online advertising.

While organizing a dinner party can seem sort of complicated to some people, large-scale private, public and corporate events can be overwhelming when there are too many details for a few people to ...

Business owners need to be aware of how different colors affect the emotions of their target audience. Attention-grabbing is one thing, but overbearing color combinations could turn prospects away.

A new company's small size may not require a strict organization of work and workers, growth demands order. Organizing tasks and employees produces a company structure. "Mechanistic" describes the ...

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Public companies have both shareholders and employees, and must find ways to maximize their value separately. Shareholders are considered partial owners of an organization, although business owners ...

Understanding the difference between sales revenue and profit is quintessential to understanding the principles of economics, business analytics and accounting. Both are examined when determining the ...

Training presents a prime opportunity to expand the knowledge base of all employees, but many employers find the development opportunities expensive. Employees also miss out on work time while ...

As a store owner, you know it's important to ensure that your retail space is safe for both customers to shop and employees to work. There are a variety of ways a workplace can become unsafe, ...

Sometimes known as "group bullying," mobbing in the workplace involves groups of people targeting a coworker for isolation, humiliation, and aggression. The impact on mobbing targets, as well as the ...

As far as women's workplace equality has come, there are still many things that business leaders can do to improve gender equality in the workplace. In fact, today's business leaders need to consider ...

Internal controls are policies and procedures put in place to ensure the continued reliability of accounting systems. Accuracy and reliability are paramount in the accounting world. Without accurate ...